References a lookup table that matches the contact's email address to a record.
References the record to determine contact's country and language preference.
References the record to determine if email is for store type and closest location.

References a 3rd party product feed through an API that matches the contact's email address to a record to generate suggested products, images, product names, product descriptions, and contact specific URLs based on shopping behavior.
3 produts displayed in desktop, 4 products displayed in mobile. If no suggestions are available, this area collapses and is not shown to the contact.

multiple versions of the email driven by country and language.
A defualt version is used based on 1 data point of 3.

13 Countries and 4 languages

Logic Example 1:

if the Country = "UK" and language = "English" then

use the version = "UK-English"

elseif the Country = "UK" and language = "blank or Null" then

use the version = "UK-English"

elseif the Country = "France" and language = "French" then

use the version = "France-French"

elseif the Country = "France" and language = "blank or Null" then

use the version = "France-French"

elseif the Country = "France" and language = "English" then

use the version = "France-English"

Images, CTAs, URLs, copy, tracking codes, secondary and tertiary stories are all dynamically populated based on a series or rules written for each Country, Language, and store type.

Logic Example 2:

if the Country = "France" and language = "French" then

set subject line = "Maintenant que vous avez votre article entre les mains, faites-nous savoir ce que vous en pensez."

set tracking code = "|tracking|France-French|"

set preheader = "Faites-nous part de votre opinion maintenant"

set currency = "Euro"

set url_1 = concat("http://url.fr/French/page1")

set url_2 = concat("http://url.fr/French/page2")

set url_3 = concat("http://url.fr/French/page3")

set url_4 = concat("http://url.fr/French/page4")

elseif the Country = "France" and language = "English" then

set subject line = "You Got Your Gear. Now Let Us Know What You Think."

set tracking Code = "|tracking|France-English|"

setpreheader = "Tell Us What You Think – Write A Review Now"

set currency = "Euro"

set url_1 = concat("http://url.fr/English/page1")

set url_2 = concat("http://url.fr/English/page2")

set url_3 = concat("http://url.fr/English/page3")

set url_4 = concat("http://url.fr/English/page4")

Logic Example 3:

If suggested items are present then

Set suggested Product Name 1 = "Performance Henley"

Set suggested Product Description 1 = "Men's long Sleeve"

Set suggested_URL1 = CONCAT_specific URL ("http://url.com")

Set suggested Product Name 2 = "Performance Henley"

Set suggested Product Description 2 = "Men's long Sleeve"

Set suggested URL2 = CONCAT_specific URL ("http://url.com")

Set suggested Product Name 3 = "Performance Henley"

Set suggested Product Description 3 = "Men's long Sleeve"

Set suggested URL3 = CONCAT_specific URL ("http://url.com")

*Mobile display only*

Set suggested Product Name 4 = "Performance Henley"

Set suggested Product Description 4 = "Men's long Sleeve"

Set suggested URL4 = CONCAT_specific URL ("http://url.com")